Whether you’re watching your favorite ASMR creator or tuning into a chatty GRWM, TikTok LIVE opens up endless entertainment for you. As we continue to create community-driven experiences that also provide opportunities for collaborative learning, we are exploring new ways to encourage greater interaction through entertainment and meaningful connections.
Today we’re giving the TikTok community a brand new experience: the 5-day interactive TikTok Trivia, presented by Lionsgate and John Wick Chapter 4. From February 22, you can tune in to the official @tik tok an account to participate in quizzes and interact with the TikTok host, actor and creator James Henryknown for his imaginative skits and quirky videos.
“Game shows and quizzes have been a part of popular culture for many years and I am thrilled to be working with TikTok to bring this fun entertainment format to TikTok LIVE. TikTok Trivia can bring people together by creating an exciting atmosphere filled with excitement and a shared sense of community,” said James Henry.
“TikTok is a fantastic partner! Since their launch, we have been developing fan-focused campaigns with their team. This time we have worked closely with them on this first-to-market program that engages and immerses fans in their love of the John Wick franchise and John Wick Chapter 4 in particular, and it has become a strategic throughline for our campaign.” Dani Otero said, Senior Vice President, Global Pay Media & Analytics at Lionsgate.
Join TikTok Trivia, new live entertainment
Starting today, anyone aged 18 or over in the US can sign up for TikTok Trivia by clicking the quiz widget in the For You feed, searching for #TikTokTrivia, or going to @tik tok an account to participate in interactive real-time quizzes. Every day you will have opportunities to win money, and during activation you will see fun surprises and integrations from Lionsgate and John Wick Chapter 4. Be sure to join the quiz in time so you don’t miss out on the fun. John Wick questions and teasers, a chance to win a share of the $500,000 prize pool, and stay tuned after each quiz for recommendations from entertaining and interactive LIVE creators worth checking out.
The first three days of the quiz will include two sessions per day at 5-6 pm PT/8-9 pm ET and 6-7 pm PT/9-10 pm ET. Each session will consist of several rounds of quizzes for which you will be able to choose answers from multiple choice options. There will be different categories of quizzes, including everything from lifestyle and sports to music and beauty (and yes… John Wick). To get a chance to win some of the prize money, you need to answer all the questions correctly. And keep an eye out for the Special Survival Rounds, where the number of questions is unlimited and the difficulty of the questions will increase as the last group standing shares the $100,000 prize pool.
We are also partnering with creators from different communities who will go live after the TikTok Trivia sessions. LIVE is a great way to connect with your favorite authors in a dynamic, immersive environment. Whatever your interest, be it movies, music or fashion, you can find your own community and make real connections on TikTok LIVE. You might even dive into the #WickTok community. Be sure to join TikTok Trivia daily until February 26, 2023 for a chance to win a share of the $500k prize pool. You can find more information and join the event by clicking on the TikTok Trivia widget in the For You feed.
At TikTok, we strive to be your favorite entertainment destination by creating experiences that foster deeper engagement, value, and empower our community. We are at the very beginning of TikTok Trivia development as we continue to offer new ways to connect and participate in TikTok LIVE, and we are committed to listening to community feedback to keep improving the experience.
Watch John Wick Chapter 4 in theaters only March 24.
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