It’s Death Row Day and everyone is celebrating! We partner with the one and only Snoop Dogg and Death row records Submit the iconic record label’s catalog to TikTok through SoundOn, our one-stop distribution platform for music creators. Head to the TikTok music hub to find a playlist of Death Row’s greatest hits for creators to use in their videos ahead of its wider release next week.
Starting last Sunday until the end of the week, TikTok is the exclusive home of the Death Row catalog, an important piece of hip-hop history that changed the course of music forever. TikTok creators can choose from a variety of classic recordings, including songs from legendary platinum-certified albums like Snoop Dogg. canine And Father DoggDogg Pound dog foodAnd Over the rim soundtrack, as well as tracks from such legendary artists as 2Pac, Nate Dogg, Kurupt, The Lady Of Rage and others. The new partnership between Death Row and TikTok marks the label’s first official online release since its removal from streaming services in early 2022, and the first ever catalog reissue released exclusively through SoundOn.
To celebrate the new exclusive addition to the catalog, TikTok and Death Row put together a Death Row Greatest Hits playlist featuring tracks from Snoop, Dre, 2Pac and more and created a new “What Dogg Are You?” TikTok filter. Using the legendary Snoop song “Who Am I? (What’s My Name)” and inspired by the classic music video, the new filter uses AR technology to transform creators into the breed that best represents them. Stay tuned for more surprises throughout the week.
“Since I took Death Row off stream almost a year ago, not a day goes by that people don’t ask me to bring it back.Snoop Dogg says.As the Super Bowl approached, I knew that fans would be looking for music from our iconic performance in 2022, so I wanted to re-introduce the most historic catalog to people. I reached out to the folks on TikTok to create more story… enjoy… and for all the fans wondering, the Death Row Records catalog will be back on streaming services soon.”
Founded in 1991 in Los Angeles, California, Death Row Records quickly became one of hip-hop’s most important and influential labels, defining West Coast rap with its uncompromising attitude, raw lyricism and revolutionary G-funk sound. The label produced and distributed some of the greatest albums of the 90s, including Dr. Dre. ChronicSnoop Dogg canineand 2pac Everyone is looking at me. Snoop Dogg acquired the Death Row catalog last year, placing the main catalog in the care of one of his most important architects.
We are honored to be working with Snoop Dogg to help usher in a new chapter for this legendary label. So, roll down the street, have a drink of your choice, and let this incredible music inspire your creativity!