Celebrating Super Bowl LVII on TikTok

TikTok has become a hotspot for football content and culture, with almost 90 billion total views for #NFL, #NFLPlayoffs and #SuperBowl. The NFL and teams across the league have captured the attention of the TikTok community, and by experimenting with content formats and expanding the football experience on the platform, both loyal and new fans around the world are enjoying entertaining content that gives them unique access. to every aspect of the game they love so much.

As fans look forward to Super Bowl LVII in Arizona on February 12, TikTok and the NFL are excited to bring the community an exclusive Super Bowl LVII experience with a special roster only found on TikTok.

TikTok Tailgate: Ultimate Super Bowl LVII pre-game party

For the third year in a row, TikTok and the NFL are hosting the biggest Super Bowl pregame celebration ever: TikTok Tailgate. On Feb. 12 at @NFL on TikTok, a virtual livestream exclusively for the TikTok community will feature music performances, TikTok creators, and special guests from the NFL. Host Allison Rochell (@allisonkuh) and Las Vegas Raiders defenseman Isaac Rochell (@isaacrochell), tune in for headliner performances Jason Derulo (@Jason Derulo) and rock duo Black Keys (@black Keys), with speeches from:

About the artists

Jason Derulo, one of the most popular creators on the platform and one of the first artists to understand what makes TikTok special, engages with the community by participating in trends with his high-performance, high-performance signature style and collaborating frequently. with a wide range of other creators. He also had several hit songs on the platform, including “SWALLA (feat. Nicki Minaj & Ty Dolla $ign)with over 5.2 million creations. The Black Keys used TikTok to inform fans of new music, tour dates and ticket giveaways in a fun and creative way. The Grammy award-winning duo shared mockumentary-style clips in preparation for the release of one of of their singles, as well as a number of improvements to tickets and sweepstakes for fans.

Behind the Scenes of the TikTok Super Bowl Content Studio

From Feb. 7-10, TikTok will be running at the NFL Media Center and sharing behind-the-scenes content from creators, athletes, celebrities, and other special guests in our very own Super Bowl content studio. Organizer: House 3 Studios. I am a sportsman (@iamathlete) and featuring Brandon Marshall, LeShawn “Shady” McCoy, Adam “Pac-Man” JonesAnd Ashley Nicole Moss (@theashleynicolemoss), Content Studio will show the energy and anticipation of the week leading up to the game live from Arizona. Don’t miss any promotion from Super Bowl Content Studio on @tiktok.

Small business in the spotlight

TikTok is paying attention to small businesses using their creativity to take part in one of the biggest cultural events of the year, including sharing their game day joys in the recently announced Gridiron Grub Contest. Follow content from Arizona small businesses Toasted Mallow, AZ Taco King, Cafe Emporos, Bad Birdie Golf, Wildjoy Experiences, and Small Biz Cassie as they stop at the TikTok Super Bowl Content Studio and follow some of them across Arizona. Favorite local TikTok small businesses are approaching a billboard near you.

Experience Super Bowl LVII through the Super Bowl Hub

In the lead-up to game day, fans can search TikTok for keywords like “NFL” or “Super Bowl” and access the Super Bowl hub, featuring the latest content from the NFL, official broadcasters, teams and players, all in one place. From the Hub, fans can also access the NFL website for more information on the Super Bowl schedule and score.

Get involved with these hashtags

  • #TikTokTailgate – The Super Bowl may still be days away, but the TikTok party has already begun. We encourage fans to share how they prepare for the Super Bowl with #TikTokTailgate.
  • #SuperBowl. Whether you’re an avid football fan tuning into the halftime show, or just a game day snacker, show us how you’re celebrating #SuperBowl this year.

Looking back at the best moments of this NFL season on TikTok

Football season on TikTok doesn’t end; All year round, fans come to the platform to react to exciting moments, chat in the comments, make predictions, build a community with other fans, and stay up to date with teams and players during the off-season.

Since joining the platform in 2019, the NFL has continued to improve the fan experience on TikTok by offering an unfiltered look at the world of football. From mascots and instructional videos to microphone-recorded on-field conversations, the NFL and teams across the league connect with the TikTok community, showcasing the passion, authenticity, and real stories of the game.

As we all gear up for Super Bowl LVII, check out some of the best football moments on TikTok from the NFL and our community over the past year.

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